November 2014 to Present
Association of National Advertisers
Executive Vice President, Talent & Marketing Operations
Leading the Financial Management & Marketing Operations division.
Progression at ANA: Director (2014), Senior Director (2018), Vice President (2020), Senior Vice President (2023), Executive Vice President (2026).
- Conceived and led original industry research, including the Cost of the Pitch series and the Inclusive Marketing Report. Both changed how members run agency reviews and approach inclusive practice.
- Built and scaled the ANA content and webinar operation, which produces more than 100 webinars a year. Rebuilt it in 2023 around shorter formats. Attendance doubled and quality scores went up.
- Built three new business units from the ground up, achieving consistent year-over-year growth in membership, engagement, and revenue.
- Run the marketing and communications work that keeps the member community active and drives membership, revenue, and engagement across the association.
- Build the industry partnerships and sponsorships the association depends on, across advertisers, agencies, trade bodies, and media.
- Apply AI tools across content production, personalization, and campaign work, building AI into the workflow instead of bolting it on.
- Manage a team and a budget exceeding $2M, with full financial oversight of the function.