Greg Wright: 20+ years in strategic communications and marketing.

November 2014 to Present

Association of National Advertisers

Executive Vice President. Portfolio: Talent & Marketing Operations, Financial Management, Webinar Program, LGBTQ+ Inclusive Marketing.

Progression at ANA: Director (2014 to 2018), Senior Director (2018 to 2020), Vice President (2020 to 2023), Senior Vice President Brand & Media, then Executive Vice President.

Current portfolio: Talent and Marketing Operations, Financial Management, the ANA webinar program, and LGBTQ+ Inclusive Marketing.

Selected responsibilities across the ANA tenure:

• Spearhead the development and execution of operational and communication strategies to foster a thriving community and enhance value within the advertising industry for association members.
• Proactively identify and address member needs and industry trends to optimize engagement, participation, and revenue, ensuring the association's long-term sustainability.
• Secure industry-wide support, sponsorships, and partnerships, cultivating and strengthening relationships with trade associations, advertisers, and media outlets.
• Provide strategic oversight beyond communications, leveraging expertise in strategic planning and talent development to achieve overarching association objectives.
• Lead teams and multi-million dollar budgets across successive scopes of responsibility.
• Serve as a thought leader in the advertising field, conducting and presenting impactful research on key marketing topics.
• Foster collaboration and strengthen relationships with sister trade associations, promoting client-agency synergy within the marketing industry.
• Provide joint guidance on agency management and compensation programs, contributing to the issuance of groundbreaking industry analyses and reports.

July 2008 to November 2014

American Institute of CPAs

Communications Manager

• Led strategic communications initiatives that resulted in a consistent increase in newsletter readership and overall membership growth.
• Conducted research to identify and implement effective platforms and strategies to engage and retain readership, including e-newsletters, corporate blogs, and social media campaigns.
• Developed and executed a diversified content strategy to maximize the impact of cohesive messaging across various platforms and audiences.
• Collaborated with stakeholders to identify and address messaging gaps, ensuring effective communication with target audiences.
• Assessed the effectiveness of communication efforts through KPIs and data analysis, providing insights to optimize strategies and content.
• Developed compelling speeches, presentations, and other communications for the CEO and Board Chairpersons, effectively conveying key information, ideas, and goals.
• Oversaw the production and distribution of seven e-newsletters, the corporate blog, and social media accounts.
• Managed vendor contracts valued at $1M+ and maintained strong partnerships through effective communication and responsiveness to needs and concerns.
• Developed and implemented a report on streamlined copyediting and design processes, leveraging innovative project management techniques and earning recognition with an American Business Award.
• Successfully launched the first corporate blog, employing content optimization and SEO best practices to reach and engage target audiences, achieving 100K+ monthly readers.

Additional Experience

• Sales Support Specialist, The Bartech Group
• Marketing Director, Capital City Associates
• Legislative Aide, Michigan House of Representatives