Practitioner publications
Original research on agency compensation, the cost of the pitch, creative briefs, LGBTQ+ marketing inclusion, and production tax incentives.
Strategic leader · Marketing executive · Speaker · Voiceover · Los Angeles
Greg Wright: Strategic communication and leadership.
Senior consulting and interim leadership across marketing, communications, strategy, and AI adoption. Keynote speaking and voiceover work alongside. Twenty years in the practice.
How it works
Same starting point, every time.
Every engagement starts with the same question: what are you actually trying to do, and how will you tell whether it worked? Once that is clear, everything else gets planned around it.
Sometimes that means a full rollout. Sometimes a tightly scoped pilot. Sometimes a decision not to deploy yet. The deliverable comes out of the question, not the other way around.
That logic holds across AI adoption, senior marketing and communications work, and the speaking and voiceover practice.
Practice
What you can hire me for.
01
AI strategy and adoption
Agentic AI rollouts. Partnership architecture. Operating decisions for the post-launch reality. Helping leadership teams find the value without the year of failed pilots.
02
Senior marketing and communications
Interim or fractional senior leadership across strategic planning, content, public relations, and operations. Two decades of practice, scoped to your situation.
03
Speaking, hosting, voiceover
Keynotes and event hosting on marketing, leadership, neurodiverse leadership, and ethical decision-making. Plus a working commercial voiceover practice.
About
About Greg.
My career has been about communication, leadership, and the spaces where those meet. I have run marketing for the Association of National Advertisers and the American Institute of CPAs. I have led volunteer work for American Mensa and the North Hollywood West Neighborhood Council. The mix is intentional: ethical leadership only matters if it shows up in both kinds of work.
Currently finishing a Doctorate of Business Administration at the University of Liverpool. Before that, an MBA in Marketing and a BA in Political Science and Geography.
I am neurodiverse, and it shapes how I read rooms, build teams, and design the work I do with clients.
Selected work
Reports
Leadership
Audio
Where the work shows up.
Published reports, past in-house roles, and recorded conversations. The receipts are public; the references are on request.
In-house marketing
Past in-house marketing and communications leadership at the Association of National Advertisers and the American Institute of CPAs.
Speaking and recorded work
Recorded conversations including ANA's "Content Marketing Tips and So Much More," plus speaking and hosting work and a commercial voiceover reel.
Frequently asked
Questions I hear before we start.
What does Greg Wright specialize in?
Three practice areas that overlap in the day-to-day work. First, AI strategy and adoption, with a particular focus on Agentic AI rollouts and the operating decisions leadership teams face after the pilot. Second, senior marketing and communications leadership, on either a fractional or interim basis, drawing on twenty years running the function in-house at trade associations. Third, a working speaking, hosting, and commercial voiceover practice.
Who has Greg Wright worked with?
Currently Senior Vice President, Brand & Media at the Association of National Advertisers, where I have been since 2014. Previously Communications Manager at the American Institute of CPAs. I have led volunteer work for American Mensa and the North Hollywood West Neighborhood Council. Published research and reports on agency compensation, the cost of the pitch, creative briefs, LGBTQ+ marketing inclusion, and production tax incentives.
What is Eunoia and how does it relate to your work?
Eunoia is the Greek concept of beautiful thinking. It is the thread I try to bring into client work, into teaching, and into the events I help plan through Daspion Design. In practice it means clarity over decoration, substance over slogan, and attention paid to the audience as people.
How does Agentic AI show up in the consulting?
Agentic AI rollouts are a growing part of the practice. The work usually starts with helping leadership teams find the value without the year of failed pilots: partnership architecture, operating decisions for the post-launch reality, and the messaging that has to travel through a long approval chain. The starting point is always the same question: what are you actually trying to do, and how will you tell whether it worked.
Do you do keynote speaking and event hosting?
Yes. Keynotes and event hosting on marketing, leadership, neurodiverse leadership, and ethical decision-making. I also run a working commercial voiceover practice alongside the consulting and speaking work.
What are your credentials?
Executive Doctorate of Business Administration candidate, University of Liverpool. Master of Business Administration in Marketing, University of Phoenix. Certificate in Entertainment Studies, Producing, University of California, Los Angeles. Bachelor of Arts in Political Science and Geography, Eastern Michigan University.
Where are you based?
Los Angeles, California. I work with clients across the United States and remotely.
Get in touch
Let's talk.
Hire Greg for consulting, an interim leadership role, a speaking slot, or voiceover work.
hello@gregwright.org
Los Angeles, CA
Reply within two business days.