LGBTQ+ marketing inclusion
A report on inclusion practice in marketing, written for industry association readers.
Portfolio
Selected work.
Reports and publications, in-house and volunteer leadership, a recorded ANA conversation, and voiceover.
Published
Report
Study
Brand
Editorial
Study
Research
Guide
Framework
Primer
Essay
Reports and publications.
Practitioner writing across two decades in marketing and communications.
The cost of the pitch (II)
A follow-up study on the agency new-business pitch process and what it actually costs both sides.
The AICPA brochure
Brand and messaging work for the American Institute of CPAs.
LANSNET Environmental News & Notes
Editorial and production work for the LANSNET environmental newsletter.
Trends in agency compensation
A study of how agencies were being paid, and what that meant for client work.
The cost of the pitch
Original research on the agency pitch process.
Better creative briefs
A practitioner guide on writing creative briefs that produce better work.
Agency search simplification
A framework for running an agency search that does not waste everyone's time.
Production tax incentives
A primer on commercial production tax incentives written for marketing decision-makers.
Championing startups
On how startups can use marketing as leverage instead of as expense.
Voice
Voiceover.
Commercial voiceover work alongside the communications practice. Warm, engaging, trustworthy, authoritative across commercials, e-learning, documentaries, and audiobooks.
Listen to the reel
Leadership
In-house leadership.
Past in-house marketing and communications leadership for the Association of National Advertisers and the American Institute of CPAs.
Volunteer leadership for American Mensa and the North Hollywood West Neighborhood Council.
Recorded
Conversations.
ANA's "Content Marketing Tips and So Much More," a recorded conversation on content strategy.
References
Client references.
Available on request. Past in-house leadership at the Association of National Advertisers and the American Institute of CPAs is a matter of public record.