The cost of the pitch (I and II)
Original research on the agency new-business pitch process, with a follow-up study quantifying its impact on both sides.
Selected work
Where the work shows up.
Rather than republish unverified testimonials, this page lists work that is verifiable: published reports, in-house leadership history, recorded conversations.
Published
Research
Guide
Study
Report
Primer
Framework
Reports and articles.
Practitioner writing across the marketing and communications practice.
Better creative briefs
A practitioner guide on writing creative briefs that produce better work.
Trends in agency compensation
A study of how agencies were being paid and what that meant for client outcomes.
LGBTQ+ marketing inclusion
A report on inclusion practice in marketing, written for industry association readers.
Production tax incentives
A primer on commercial production tax incentives written for marketing decision-makers.
Agency search simplification
A framework for running an agency search that does not waste anyone's time.
Leadership
In-house leadership.
Past in-house marketing and communications leadership for the Association of National Advertisers and the American Institute of CPAs.
Volunteer leadership for American Mensa and the North Hollywood West Neighborhood Council.
Recorded
Conversations.
ANA's "Content Marketing Tips and So Much More" conversation on content strategy. Plus a working commercial voiceover reel available on request.
References
Client references.
Available on request. Email for a current list, the engagements they speak to, and the format that works best for your evaluation.